Web sites may be losing affiliate revenue as mobile access increases - April 29 (Courtesy Mobile Marketer)
Affiliates of networks like LinkShare and Commission Junction are not being properly compensated for traffic they refer when end-users are on mobile devices, according to …
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Preventative Medicine: Avoiding Fraud For Pubs - April 1 (Courtesy Adotas)
If you're an affiliate publisher today, chances are you've been slighted by an advertiser at some time or another. Whether by not getting paid for traffic you've delivered or by …
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For Better Or For Worse? - March 19 (Courtesy Adotas)
For as much as the performance marketing industry has changed over the past decade, some things have not changed all that much. We still use the pixel in order to track …
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10 neglected interactive marketing best practices - March 11
(Courtesy iMedia Connection)
Writing an article about 10 often-neglected interactive marketing best practices assumes that there are 10 best practices to begin with -- let alone 10 that we manage to …
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AOL Offloading Affiliate Marketer Buy.at - March 4 (Courtesy paidContent.org)
Bit by bit, AOL's once-ambitious Platform-A (NYSE: AOL) network is de-emphasising refocusing. The latest example - AOL (or should that be "Aol"?) is disposing of Buy.at, the affiliate …
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Social Media Hot Destination For Leads - January 25 (Courtesy Adotas)
Although Adotas readers disagreed, Buddy Media CEO Michael Lazerow suggested in October that a brand's Facebook site is more important than its actual website. Pontiflex's second "Cost-Per-Lead Advertising Data Report" suggests …
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The Perks Of A Smooth Landing Page - January 21 (Courtesy Adotas)
Every performance marketing campaign should be run through a simple yet effective (and rapid) landing page optimization routine. The reason for this is simple: conversion performance and …
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Affiliate Marketing Garners FTC's Concern - January 15 (Courtesy Adotas)
Jon Leibowitz entered the position of Federal Trade Commission chairman with three priorities: privacy, poverty and health. According to FTC Northeast Region Director Leonard Gordon, who spoke to a packed conference room at the offices of marketing and …
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Publisher Network Fraud: A Plague on Our Industry - December 9 (Courtesy Adotas)
Simply stated, publisher fraud occurs when phony leads are generated by a publisher to generate illegitimate revenue. For some of us, fraud keeps us up at night, causes us to lose advertisers, and creates multiple headaches for publishers looking for …
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Things Publishers Need To Hear - December 3 (Courtesy Adotas)
The end of the year brings with it a ton of online advertising industry events. I looked forward to this year’s crop with the goal of finding something from ad operations professionals that publishers could use to bring value to their …
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